What are techniques and crafts that we use in different genre to attract readers?

What are techniques and crafts that we use in different genre to attract readers '''? '''

By: Neda Toughiry 

Nowadays, Thousands articles and books are available on similar topics all over the world. So the reader has a lot of options to select the one he likes to read.

Now the question is what makes the reader interested in the specific article, or in other words, how to attract the readers? And what are the techniques and crafts that we use in different genre to attract readers? There are some techniques that can help to gain more readers in different genre.

'''1. Title '''

Title is the most important thing to consider if we are talking about attracting the readers. If you have an interesting title, your job is 50% done. You must remember that title is the first clue for the readers about the content of your article. So you need to make a good first impression. Instead of just mentioning the topic, tell how you are going to write the article in your title. For example, use some words in such way that the reader can understand whether the article contain tips, review or description of the main keyword. Some titles such as “questions” have a good impact on readers.

'''2. Length '''<span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">

<p class="MsoNormal" style="margin-bottom:12.0pt;text-align:justify;line-height: 150%"><span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">Do not make your article too long. Depending on your topic, the length can be larger, but you must maintain a balance. If you can write all of your points in 200 words, do not make it 500. If you are writing on a topic that will need thousands of words, divide the whole thing into several parts. People do not have time to read a long article. Most of the viewers just skip a long article without even reading a single word.

<p class="MsoNormal" style="margin-bottom:12.0pt;text-align:justify;line-height: 150%">'''<span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">3. Paragraph '''<span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">

<p class="MsoNormal" style="margin-bottom:12.0pt;text-align:justify;line-height: 150%"><span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">This one is very tricky. Most of the writers use a paragraph with 5 or more long sentences. But that is not a very good idea and the best selection is four or five sentences in one paragraph; if the sentences are short. If you have long sentences, two or three is good enough. Even one long sentence with complex and compound form can be a paragraph itself; although that is not suggested. Long paragraphs lose interest of the readers. <span style="font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">

<p class="MsoListParagraphCxSpFirst" style="margin-top:0in;margin-right:0in; margin-bottom:12.0pt;margin-left:.25in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1"><span style="font-size:14.0pt;line-height:150%;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol"> ·          <span style="font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-fareast-font-family:"Times New Roman";mso-hansi-theme-font:major-bidi; mso-bidi-theme-font:major-bidi">Translate your article to a different language.

<p class="MsoListParagraphCxSpMiddle" style="margin-top:0in;margin-right:0in; margin-bottom:12.0pt;margin-left:.25in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1"><span style="font-size:14.0pt;line-height:150%;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol"> ·          <span style="font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-fareast-font-family:"Times New Roman";mso-hansi-theme-font:major-bidi; mso-bidi-theme-font:major-bidi">Add images. Add photographs, illustrations or a video to enhance the presentation of your article.

<p class="MsoListParagraphCxSpMiddle" style="margin-top:0in;margin-right:0in; margin-bottom:12.0pt;margin-left:.25in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1"><span style="font-size:14.0pt;line-height:150%;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol"> ·          <span style="font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-fareast-font-family:"Times New Roman";mso-hansi-theme-font:major-bidi; mso-bidi-theme-font:major-bidi">   Explain the larger context of your topic. Most essays are part of an ongoing conversation, so you might begin by outlining the positions to which your writing responds. <span style="font-size:14.0pt;line-height:150%; font-family:"Times New Roman","serif";mso-ascii-theme-font:major-bidi; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">

<p class="MsoListParagraphCxSpMiddle" style="margin-top:0in;margin-right:0in; margin-bottom:12.0pt;margin-left:.25in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1"><span style="font-size:14.0pt;line-height:150%;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol"> ·          <span style="font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-fareast-font-family:"Times New Roman";mso-hansi-theme-font:major-bidi; mso-bidi-theme-font:major-bidi">Offer background information, If your readers may not know as much as you do about your topic, give them information to help them understand your position.

<p class="MsoListParagraphCxSpMiddle" style="margin-top:0in;margin-right:0in; margin-bottom:12.0pt;margin-left:.25in;mso-add-space:auto;text-align:justify; text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1"><span style="font-size:14.0pt;line-height:150%;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol"> ·          <span style="font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-fareast-font-family:"Times New Roman";mso-hansi-theme-font:major-bidi; mso-bidi-theme-font:major-bidi">Define key terms or concepts, <span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">The success of an argument often hinges on how key terms are   [http://www.wwnorton.com/college/english/write/fieldguide/strategies1.asp#voss-7679_defining '''<span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi;color:windowtext; text-decoration:none;text-underline:none">DEFINED. ''']<span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi"> You may wish to provide definitions up front.

<p class="MsoListParagraphCxSpMiddle" style="mso-margin-top-alt:auto;margin-bottom: 15.0pt;margin-left:.25in;mso-add-space:auto;text-align:justify;text-indent: -.25in;line-height:150%;mso-list:l0 level1 lfo1"><span style="font-size:14.0pt;line-height:150%;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol"> ·          <span style="font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-fareast-font-family:"Times New Roman";mso-hansi-theme-font:major-bidi; mso-bidi-theme-font:major-bidi">Start with something that will provoke readers' interest, <span style="font-size:14.0pt;line-height:150%;font-family: "Times New Roman","serif";mso-ascii-theme-font:major-bidi;mso-fareast-font-family: "Times New Roman";mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">Grab their attention with an eye-opening assertion.

<p class="MsoListParagraphCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.25in;mso-add-space:auto;text-align:justify;text-indent:-.25in; line-height:150%;mso-outline-level:5;mso-list:l0 level1 lfo1"><span style="font-size:14.0pt;line-height:150%;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol"> ·          <span style="font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-fareast-font-family:"Times New Roman";mso-hansi-theme-font:major-bidi; mso-bidi-theme-font:major-bidi">Start with an anecdote, <span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">Sometimes a brief   <span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi;color:windowtext; text-decoration:none;text-underline:none">NARRATIVE <span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi"> helps bring a topic to life for readers.

<p class="MsoListParagraphCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.25in;mso-add-space:auto;text-align:justify;text-indent:-.25in; line-height:150%;mso-outline-level:5;mso-list:l0 level1 lfo1"><span style="font-size:14.0pt;line-height:150%;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol"> ·          <span style="font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-fareast-font-family:"Times New Roman";mso-hansi-theme-font:major-bidi; mso-bidi-theme-font:major-bidi">Ask a question, <span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">Instead of a thesis statement, you might open with a question about the topic your text will explore.

<p class="MsoListParagraphCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.25in;mso-add-space:auto;text-align:justify;text-indent:-.25in; line-height:150%;mso-outline-level:5;mso-list:l0 level1 lfo1"><span style="font-size:14.0pt;line-height:150%;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol"> ·          <span style="font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-fareast-font-family:"Times New Roman";mso-hansi-theme-font:major-bidi; mso-bidi-theme-font:major-bidi">Jump right in, <span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">Occasionally you may wish to start as close to the key action as possible, especially in a profile or narrative.

<p class="MsoListParagraphCxSpMiddle" style="mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;margin-left:.25in;mso-add-space:auto;text-align:justify;text-indent:-.25in; line-height:150%;mso-outline-level:4;mso-list:l0 level1 lfo1"><span style="font-size:14.0pt;line-height:150%;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol"> ·          <span style="font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-fareast-font-family:"Times New Roman";mso-hansi-theme-font:major-bidi; mso-bidi-theme-font:major-bidi">Ending, <span style="font-size:14.0pt; line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-fareast-font-family:"Times New Roman";mso-hansi-theme-font:major-bidi; mso-bidi-theme-font:major-bidi">Endings are important because they're the last words readers read. How you end a text will depend in part on your   [http://www.wwnorton.com/college/english/write/fieldguide/strategies1.asp#voss-7679_rhetorical_situations '''<span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi;color:windowtext; text-decoration:none;text-underline:none">RHETORICAL SITUATION. ''']<span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi"> You may end by wrapping up loose ends, or you may wish to give readers something to think about. Some endings do both.

<p class="MsoListParagraphCxSpMiddle" style="margin-top:0in;margin-right:0in; margin-bottom:0in;margin-left:.25in;margin-bottom:.0001pt;mso-add-space:auto; text-align:justify;text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1"><span style="font-size:14.0pt;line-height:150%;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol"> ·          <span style="font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-fareast-font-family:"Times New Roman";mso-hansi-theme-font:major-bidi; mso-bidi-theme-font:major-bidi">Be Inspirational, <span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">The more active your subject line, the more compelled your recipient will be to act. You can accomplish this simply, by using verbs. For example, "Money-saving tips" may not inspire someone to open your email, but "Save money with these tips" probably would.

<p class="MsoListParagraphCxSpMiddle" style="margin-top:0in;margin-right:0in; margin-bottom:0in;margin-left:.25in;margin-bottom:.0001pt;mso-add-space:auto; text-align:justify;text-indent:-.25in;line-height:150%;mso-list:l0 level1 lfo1"><span style="font-size:14.0pt;line-height:150%;font-family:Symbol;mso-fareast-font-family: Symbol;mso-bidi-font-family:Symbol"> ·          <span style="font-size: 14.0pt;line-height:150%;font-family:"Times New Roman","serif";mso-ascii-theme-font: major-bidi;mso-fareast-font-family:"Times New Roman";mso-hansi-theme-font:major-bidi; mso-bidi-theme-font:major-bidi">Of course, incorporating all six of these tips into one subject line would be quite a challenge (we did say keep it short). That's why it's a good idea to test various subject lines, and keep watch of your open rates and the response from your readers to see which ones are the most effective. You may be surprised what a difference five or six words can make.

<p class="MsoListParagraphCxSpLast" style="margin-top:0in;margin-right:0in; margin-bottom:12.0pt;margin-left:.25in;mso-add-space:auto;text-align:justify; line-height:150%"><span style="font-size:14.0pt;line-height:150%;font-family: "Times New Roman","serif";mso-ascii-theme-font:major-bidi;mso-fareast-font-family: "Times New Roman";mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">

<p class="MsoNormal" style="margin-bottom:12.0pt;text-align:justify;line-height: 150%"><span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-fareast-font-family:"Times New Roman"; mso-hansi-theme-font:major-bidi;mso-bidi-theme-font:major-bidi">

<p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="font-size:14.0pt;line-height:150%;font-family:"Times New Roman","serif"; mso-ascii-theme-font:major-bidi;mso-hansi-theme-font:major-bidi;mso-bidi-theme-font: major-bidi">